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This Guide is a second edition in the series of annual reports by Media Resources Management dedicated to television industry in Ukraine covering its developments and features on year-by-year basis (the first edition published in 2007 covered the TV market of 2001 – 2006).

The Guide is a full overview of Ukrainian TV market development in 2007 that includes exclusive nowhere-else-to-be-found information on: developments of main networks in the country, general info on each channel, tendencies of the year 2007, programming schedules and content strategies, audience ratings analysis, product acquisition strategies and license fees, costs of local productions, acquisition budgets, channels’ top management, reference data, future forecasts.

Report includes data on the following channels::

• Inter
• 1+1
• ICTV
• STB
• New Channel
• First National
• ТЕТ
• TONIS
• Ukraine
• NTN
• 5th Channel
• К1
• К2
• Enter
• Enter-Film
• Megasport
• City
• Kino

Contents:
I. INTRODUCTION
1.1. Reference data on the considered channels
1.2. Terms and definitions

II. OVERVIEW and DYNAMICS of UKRAINIAN TV MARKET DEVELOPMENT in 2007
2.1. Key data
2.2. market and its growth dynamics

      2.2.1. Ad revenues of Ukrainian TV channels
      2.2.2. Political advertising and its influence on the market
      2.2.3. National sales houses

2.3. Trends in channels’ program scheduling in 2007

      2.3.1. Increase of amount of in-house or national product on Ukrainian channels and its priority place in the schedules
      2.3.2. Trend: arranging media assets into large holdings; result: rotation of the same product in the schedules of different channels-members of the same media groups
      2.3.3. Tough counter-programming strategies and schedules optimizing
      2.3.4. Emerging of elections’ dedicated programs
      2.3.5. Emerging of social-political shows and journalist investigations

2.4. Key events and changes in the market

      2.4.1. Corporate events on Ukrainian TV market in 2007
            2.4.1.1. “Inter” TV channel and UA Inter Media Group
            2.4.1.2. “1+1” and СМЕ media group
            2.4.1.3. “Conditional” (Pinchuk’s) holding
            2.4.1.4. “Ukraine”
            2.4.1.5. TONIS
            2.4.1.6. First National
            2.4.1.7. ТЕТ
            2.4.1.8. TRC “Kiev”
            2.4.1.9. Other events of the year
      2.4.2. New peoplemetric panel
      2.4.3. Legislative changes
      2.4.4. Public broadcasting
      2.4.5. Digital switchover
      2.4.6. In-house production on the channels
            2.4.6.1. “Inter”
            2.4.6.2. “1+1”
            2.4.6.3. STB
            2.4.6.4. ICTV
            2.4.6.5. New Channel
            2.4.6.6. First National
            2.4.6.7. “Ukraine”
            2.4.6.8.NTN
            2.4.6.9. ТЕТ
            2.4.6.10. TONIS
      2.4.7. New media market development
            2.4.7.1. IPTV
            2.4.7.2. Mobile TV
            2.4.7.3. Other events with regards to new media
      2.4.8. New channels on the market

2.5. Changes in TOP-management staff at the considered channels

      2.5.1. “Inter”
      2.5.2. К1 and К2
      2.5.3. NTN
      2.5.4. “1+1”
      2.5.5. “Kino” and “City”
      2.5.6. ICTV
      2.5.7. New Channel
      2.5.8. First National
      2.5.9. “Ukraine”
      2.5.10. TONIS
      2.5.11. TRC “Kiev”
      2.5.12. ТЕТ
      2.5.13. 5th channel

III. CHANNELS’ RATINGS ANALYSIS in 2007
3.1. TV viewing in 2007: overview
3.2. Analysis of broadcasting schedules, content, trends, audiences, top events and rating on the channels

      3.2.1. “Inter”
      3.2.2. “1+1”
      3.2.3. ICTV
      3.2.4. STB
      3.2.5. New Channel
      3.2.6. “Ukraine”
      3.2.7. First National
      3.2.8. ТЕТ
      3.2.9. NTN
      3.2.10. 5th channel
      3.2.11. К1
      3.2.12. К2
      3.2.13. TONIS
      3.2.14. “Enter-Film”
      3.2.15. “Enter”
      3.2.16. “Megasport”
      3.2.17. М1
      3.2.18. “Kino”
      3.2.19. “City”
      3.2.20. TOP-30 for 2007

3.3 Ratings’ dynamic during 2007

      3.3.1. “Inter”
      3.3.2. “1+1”
      3.3.3. ICTV
      3.3.4. STB
      3.3.5. New Channel
      3.3.6. First National
      3.3.7. М1
      3.3.8. “Ukraine”
      3.3.9. 5th channel
      3.3.10. ТЕТ
      3.3.11. NTN
      3.3.12. TONIS
      3.3.13. К1
      3.3.14. “Enter-Film”
      3.3.15. “City”
      3.3.16. “Kino”
      3.3.17. “Megasport”

3.4. АRatings’ analysis of media groups on Ukrainian market
3.5. Viewing analysis of Russian channels’ international versions

IV. PRODUCT COST ANALYSIS in 2007
4.1. Overview of acquisition and pricing policy and their trends in 2007

      4.1.1. Russian product: license fees and main deals
      4.1.2. Other foreign product : license fees and main deals

4.2. Cost of local production in Ukraine in 2007

      4.2.1. Main genres of content produced in Ukraine in 2007
      4.2.2. Local production costs
      4.2.3. Main deals between Ukrainian channels and national production companies. License fees of the Ukrainian product.

V. CONCLUSION

Regarding additional information and acquisition of the Guide please contact

Media Resources Management

20A Bolshaya Zhitomirskaya Street, Office 1, Kiev, 01025, Ukraine, tel: + 38 (044) 459-46-10, fax: +38 (044) 459-46-11

e-mail: info@mrm.com.ua

web: www.mrm.com.ua.