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Full overview of TV market development that
includes exclusive nowhere-else-to-be-found information
on: formation of main networks in the country, general
info on each channel, various tendencies of the recent
six years, programming schedules and content strategies,
audience ratings analysis, product acquisition strategies
and fees, costs of local productions, acquisition
budgets, channels’ top management, reference data,
future forecasts.
Full overview of TV market development that includes
exclusive nowhere-else-to-be-found information on:
formation of main networks in the country, general info
on each channel, various tendencies of the recent six
years, programming schedules and content strategies,
audience ratings analysis, product acquisition strategies
and fees, costs of local productions, acquisition
budgets, channels’ top management, reference data,
future forecasts.
Special Appendix: comparative analysis of balance sheets
and reports on financial results of the 13 channels and
calculations of main financial ratios.
Report includes data on the following
channels:
- Inter
- Studio 1+1
- ICTV
- STB
- New Channel
- М1
- UT-1
- ТЕТ
- Тonis
- Ukraine
- Megasport
- NTN
- Channel 5
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Release date: February 2007
Pages: 212
Prepared by: «Media Resources
Management»
Financial Appendix prepared by: «Agency
of Corporate News»
Price: 1720 euro
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Contents:
I. INTRODUCTION
1. Reference data on the considered channels (legal names
and addresses, license data, management)
II. OVERVIEW AND DYNAMICS OF UKRAINIAN TV MARKET
DEVELOPMENT
2.1. Key data
2.2. Ad market and its growth dynamics (in graphs and
diagrams)
2.3. Trends in networks’ program scheduling
2.4. Key events and changes in the market
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2.4.1. Sale of Ukrainian product to Russian networks
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2.4.2. Acquisition of foreign product
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2.4.3. Product Placement
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2.4.4. Audience measurement
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2.4.5. Technical equipment
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2.4.6. International versions of Ukrainian TV channels
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2.4.7. Distribution of Russian channels
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2.4.8. Cable TV
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2.4.9. Ukrainian language on TV
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2.4.10. Changes in legislative landscape
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2.4.11. Digital TV
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2.4.12. Local production
2.5. Changes in TOP-management staff at the considered
channels
2.6. Market leaders in 2001-2006
III. CHANNELS’ RATINGS ANALYSIS
2001-2006
3.1 Programming and ratings analysis, determination of
significant product and trends, audience analysis and
allocation of ad budget, determination of successful and
failed projects, programming TOPs
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3.1.1. Year 2001
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3.1.2. Year 2002
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3.1.3. Year 2003
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3.1.4. Year 2004
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3.1.5. Year 2005
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3.1.6. Year 2006
3.2 Ratings and market share dynamics of the channels
in 2001-2006
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3.2.1. «Inter»
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«3.2.2. «Studio 1+1»
3.3 Dynamics of channels’ ratings within each year
(2001-2006)
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3.3.1. «Inter»
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3.3.2. «Studio 1+1»
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3.3.3. «ICTV»
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3.3.4. «STB»
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3.3.5. «New Channel»
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3.3.6. «М1»
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3.3.7. «UT-1»
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3.3.8. «ТЕТ»
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3.3.9. «Тonis»
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3.3.10. «Ukraine»
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3.3.11. «Megasport»
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3.3.12. «NTN»
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3.3.13. «Channel 5»
IV. PRODUCT COST ANALYSIS
4.1. Analysis of product cost, acquisition strategies and
trends in 2001-2006.
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4.1.1. Foreign product
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4.1.2. Russian product
4.2. Establishment of local production in Ukraine and
its cost (2001-2006)
V. CONCLUSION AND KEY FINDINGS
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4.1. Brief overview of networks not covered by Report
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4.2. Main discrepancies and peculiarities of the market
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4.3. Trends in program scheduling: outlines
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4.4. Market development forecasts
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4.5. Digital TV in Ukraine
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4.6. New market players
APPENDIX
- Financial indicators and ratios
- Comparative analysis of balance sheets and reports on
financial results of TV channels in 2001-2006
Regarding additional information and acquisition
of the Guide please contact
Media Resources Management
20A Bolshaya Zhitomirskaya Street, Office 1, Kiev, 01025,
Ukraine, tel: + 38 (044) 459-46-10, fax: +38 (044)
459-46-11
e-mail: info@mrm.com.ua
web: www.mrm.com.ua
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